Martin Guitar – A Brief History-winavi

Music For well over a century and a half, The Martin Guitar Company has been continuously producing acoustic guitars that are acknowledged to be the finest for playing music in the world. The Company has, through the years, managed to survive with each succeeding generation from C. F. Martin, Sr.’s Stauffer influenced creations of the 1830s to recent developments introduced by C. F. Martin IV. Continuous operation under family management is a feat bordering on the remarkable, reflecting six generations of dedication to the guitar maker’s craft. In or out of the music industry, C. F. Martin has few rivals for sheer staying power. Shortly before the turn of 1800, an American success story began in Germany. In a small town, a child was born into the Martin family of wood workers. The family had traditionally made furniture and cabinets. Young Christian joined the trade, but discovered a passion for creating musical instruments. While still a fresh faced teen, the young man would move to the city and start training with Johann Stauffer, one of the best known guitar manufacturers of the era. The accepted practices of business during the early days of Martin guitar making were much different from those of today, they were those of a simpler time. In that time it was common to barter in retail trade, and C. F. Martin’s personal records show many entries where he traded musical merchandise for something else such as clothing, or a case of wine. The Lower East Side of New York City, with its teeming masses, was a much different world than the pastoral Saxony where Martin spent his childhood. The following years were a period of significant development for C. F. Martin guitar makers. In addition to products sold by Ludecus & Wolter in New York, company records indicate that numerous shipments were made to the then centers of trade, which were primarily shipping posts and those cities served by the canal system, since the railroad had yet to evolve. The lengthy history behind Martin’s guitars is a fascinating one. Martin’s shipping records date back to the mid-nineteenth century, where it looks like business was booming. They provide records of the many sales transactions involving shipment of guitars to clients in Boston, Albany, Philadelphia, Petersburg, Nashville, Pittsburgh, St. Louis, and New Orleans. Due to high customer demand, the company even published an ad in 1850 stating that "C.F. Martin Guitar Maker" was going to enlarge its factory. Martin Guitar has always adhered to the highest standards of musical excellence, and it has also been managed very competently. This probably explains the company’s remarkable success throughout its many years in business. Their choice of products and their marketing have changed over time, but the company’s basic attitude to guitar-making has always been the same. Frank Henry Martin is known for having said to potential buyers, "A good guitar cannot be made for the same price as a poor one, but nobody regrets the extra cost of a good guitar." This statement of policy was uttered almost eighty years ago, but it still accurately reflects the attitude at Martin Guitar. About the Author: 相关的主题文章: